Category
2 articles
A single TikTok clip from a mid-season episode can rack up more views than the show's entire premiere weekend. That's not an anomaly anymore — it's the new normal. I've been sitting with what that actually means for storytelling, and honestly, the answer is messier than either side of the debate wants to admit.
The polished final product used to be the whole point. Now? Audiences are more interested in the chaos that happened before the curtain went up. Behind-the-scenes content has quietly become one of the most powerful tools in a creator's arsenal — not because it's strategic, but because it's real. Here's my take on why that shift changes everything about how we relate to the people who entertain us.